Videos and Video Marketing: These are major players in business success today.
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When talking to clients and prospects about video marketing, there are many questions about video production I get asked on a regular basis. I thought it would be helpful if I shared some of these questions and our answers with everyone, so I’m introducing our “Frequently Asked Questions” video series today.
There are many reasons why video marketing is more important than ever for businesses. Here are three of the biggest ones:
1. Consumers overwhelmingly prefer video
2. Video builds trust
3. Google loves videos!
Consumers overwhelmingly prefer video
First, let’s talk about consumers. The digital age has dramatically changed how consumers look for and absorb information, and successful businesses have adapted to that change. People want information fast, and video is the fastest and most effective way to deliver it. Studies show that online shoppers are twice as likely to buy after they watch a demonstration video, and four times as many consumers would rather watch a video about a product than read about it. Think about your own experience. You probably prefer to watch a video more than reading text on a page, too.
Video builds trust
Video also builds trust with viewers. When you provide interesting and useful information, people see you as a trusted expert in your field. It’s no secret, people buy from those they know, like and trust. This is also something you should be able to identify with personally.
Google loves videos
Finally, Google favors sites with videos on them. Videos keep people on a website longer, and Google sees this as a trust signal. The longer visitors stay on your website, the better your search position in search results.
Your business has a much better chance to be successful when you give your prospects what they want most, videos, and in turn, they’re more likely to give you what you want most, their business. Video marketing should be a major part of your total marketing strategy for your business.