Our series continues with a look at a new role for an old standard: commercials. We often ignore commercials on television, but research shows that people actually seek out good commercials on websites! And what’s even better is that websites with product videos sell more products! In a recent ReelSEO article, they said:
“Why add video to your site’s product pages? Because simply put, product videos sell products. While shoppers who actually view a product video are buying at a higher rate than those who choose not to watch the video, what has proven even more interesting is the fact that people who do NOT watch the video are converting at a significantly higher rate than shoppers viewing the same product page without the option for video viewing.”
Ken Morrison is the Managing Partner of Morrison Video Productions in Graham, NC. MVP serves Alamance County, Burlington, Greensboro and the Triad area of North Carolina. You may send questions or comments to Ken by email at firstname.lastname@example.org. or by phone at 336-226-0006.