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Testimonials are a powerful way to inform prospects that they can expect great products and service from your company. Think about your own experience. You are accustomed to hearing commercials and salespeople telling you how great it will be for you to do business with them. After all, they aren’t going to tell you that they’re terrible! But when one of their customers tells you that about them, it has a much greater impact on you. In this segment of “The Power of Video in Business,” we talk about the elements that make an effective testimonial video.

Ken Morrison is the Managing Partner of Morrison Video Productions in Graham, NC. MVP serves Alamance County, Burlington, Greensboro and the Triad area of North Carolina. You may send questions or comments to Ken by email at ken@morrisonvp.com. or by phone at 336-226-0006.