I recently conducted a seminar at the Nussbaum Center for Entrepreneurship in Greensboro called “The Power of Video in Business”. As the title suggests, I talked about the many ways video has been utilized in marketing to increase sales and improve communication. Extensive research has been conducted on the subject, and the results prove that video is one of the most effective and powerful marketing tools for businesses. For example, according to ReelSEO,
Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
Over the next several weeks I will be posting excerpts from my seminar on the MVP blog. I trust you will find them very informative. Please feel free to share them with others, too. If you have any questions or comments, please send me an email at firstname.lastname@example.org.
The first installment in the series is called “Video and Your Website”.